Privacy policy

Privacy Policy

This Privacy Policy describes how 4boats.co.uk (the “Site”, “we”, or “us”), a brand operated by Robicon Digital LTD (Company No. 11783776), collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

If you have questions, would like more information about our privacy practices, or would like to make a complaint, contact us at:

📧 office@4boats.co.uk
📫 Robicon Digital LTD, 72 Heathfield Drive, Tyldesley, M29 8PJ, United Kingdom

Collecting Personal Information

When you visit our Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Personal Information includes any data that identifies an individual. Below are the categories of data we collect:

Device Information

  • Purpose: To load the Site correctly and to perform analytics to improve performance.
  • Collected via: Cookies, log files, tags, web beacons, pixels.
  • Shared with: Shopify (our e-commerce platform).
  • Data collected: IP address, browser version, time zone, cookie data, pages/products viewed, search terms, and site interactions.

Order Information

  • Purpose: To process payments, arrange delivery, provide invoices/confirmations, communicate with you, and detect fraud.
  • Collected via: Directly from you during checkout or account creation.
  • Shared with: Shopify.
  • Data collected: Name, billing/shipping address, email, phone number, and payment method (e.g. last 4 digits of card).

Customer Support Information

  • Purpose: To provide assistance and resolve issues.
  • Collected via: Directly from you (via email or contact forms).
  • Data collected: Contact information and communication history.

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided Personal Information, contact us immediately for deletion.

Sharing Personal Information

We share your data with trusted service providers for order fulfilment and customer experience:

  • Shopify: Powers our store. See Shopify’s privacy policy.
  • Legal obligations: We may share data to comply with legal requests such as subpoenas, or to protect our rights.

Behavioural Advertising

We use your Personal Information to provide relevant marketing. Examples:

  • Google Analytics – tracks usage. Google’s Privacy Policy
  • Facebook Ads, Google Ads, and Bing Ads – you may opt-out using their respective ad settings.
  • Shopify Audiences – enables personalised ads across partner websites.

More info on targeted ads: Network Advertising Initiative.

You can also opt out via the Digital Advertising Alliance.

Using Personal Information

We use your data to:

  • Provide products/services
  • Process payments
  • Arrange delivery
  • Communicate order updates
  • Promote offers (if consented)

Lawful Basis

For residents in the EEA, we process data under the following GDPR bases:

  • Your consent
  • Contract performance
  • Compliance with legal obligations
  • Protection of your vital interests
  • Public interest tasks
  • Legitimate interests (where they do not override your rights)

Data Retention

We retain order information for our records unless and until you ask us to delete it. See the “Your Rights” section below.

Automated Decision-Making

We do not use customer data for fully automated decision-making that has legal or significant impact. Shopify may temporarily block transactions to prevent fraud using limited automated tools.

Your Rights (EEA/UK GDPR)

You have the right to:

  • Access the Personal Information we hold about you
  • Correct or update inaccurate data
  • Request data deletion (“right to be forgotten”)
  • Request data transfer (data portability)
  • Withdraw your consent at any time

We process your data in Ireland and may transfer it to other jurisdictions, including the USA and Canada. More details here: Shopify GDPR Whitepaper.

Cookies

Cookies help improve your experience by remembering settings and tracking interactions. We use Shopify's cookie set. For full details visit: https://www.shopify.com/legal/cookies

You can manage cookies via your browser settings or opt-out tools such as: AllAboutCookies.org.

Do Not Track

We do not currently respond to browser-based “Do Not Track” signals due to industry-wide inconsistencies.

Changes

We may update this policy periodically to reflect changes to practices or legal requirements. The “Last updated” date below will be modified accordingly.

Complaints

If you’re not satisfied with our handling of your data, you may contact us directly or file a complaint with the UK Information Commissioner’s Office (ICO): Make a Complaint

Last updated: 21 June 2022

4boats.co.uk is a brand operated by Robicon Digital LTD, a company registered in the United Kingdom.